Launch a New Subscription Box To Collectors Without Going Negative
The Bam Box was founded in 2015 by a team of geeks, comic book lovers and pop culture collectors. They created a monthly subscription box that they would want to showing up on their own doorstep. The Bam Box is the ultimate mystery subscription box that delivers the greatest collectibles, autographs, and limited edition items and exclusives to your doorstep.
The task was to launch a brand new business to the collectors market with very little startup capital and no base of subscribers to start with. Cost per acquisition was key, aiming to generate new subscribers at a profit so they could be rolled into new products for the box and gaining more subscribers month after month.
Facebook was the perfect medium to find and target collectors. We used our Feed Stories process to combine entertaining videos, compelling copy, strong offers, and promoted
You Rock! We could never have launched this business without your help and expertise.
We knew Facebook was the right approach, but we had no idea how to get our stuff seen by the right people. You allowed us to focus on building the business and not have to worry about the technical details of Facebook Advertising. We’re achieving record growth and adding tons of new subscribers every month!
Credibility, Traffic, and Attention.
The Bam Box acquires new customers. With a 2.67x Return on Ad Spend, they are able to spend a $1 to get $2.67 back on a front end sale. Essentially, The Bam Box is able to turn a $33 profit on each new subscriber they get from Facebook Advertising.
New memberships flow in each and every month from the ads that have been seen by over 2.9 million collectors and “geeks” since it’s inception.
Retargeting videos that answer FAQs, offering discounts, and customer testimonials produce a 5.1x return on ad spend.