Case Study: Perry Marshall

Learn How A Well Known Author and Thought Leader Added Video To His Text-Heavy Promotions To Fill Coaching Groups and Seminars
Return on Ad Spend
Click-Thru Rate
Added Revenue

Incorporate Video Into Historical Text-Heavy Promotions To Engage Customers on All Devices

Perry came to the realization that he had been severely ignoring video as a medium to engage his customers. We needed a strategy to use video to help reach more people on mobile devices and paid ads to supplement email and direct mail promotions.


Use Written Sales Copy As a Storyboard to Turn Into Video Content

  • For every hour Perry spends in our studio, we generate an average 15 videos
  • Each video is published and promoted on 5 different digital channels
  • Incorporate a series of videos to tell individual parts of the story over time
  • Publish videos as paid ads on Facebook – targeting custom customer audiences
Here’s one example of a Coaching Group Promotion:


Here’s another promotion for a high-end seminar:
“We rely on Feedstories to help us sell expensive, high end seminars, programs, engagements, coaching, consulting and things that are not easy to explain to people. What Bob and Brandon are really good at is pulling out the essential details of a story, putting it together, expressing it, communicating it, and getting people to take action.”
– Perry Marshall

Full Seminars and Coaching Groups

  • High ROAS
  • High CTR
  • High Engagement
  • New Revenue
Video content on sales promotions greatly increases engagement and consumption versus text alone.
Targeting your best customers with promotional and education videos yields the highest CTR and ROAS with very modest budgets
Mixing a Nurturing and Retargeting (Maze 2.0) Strategy across multiple channels increases engagement and response – thereby achieving sales goals

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